SplashNews FREE RSS Reader v1.0

Description:
FREE News & RSS reader for your Windows Mobile Smartphone

Get the latest news, sports, gadget news, and SplashData blog feeds right on your mobile device, anytime and anywhere! You can add your favorite feeds and then sync with our servers to download the latest content on the go.

Best of all, it is absolutely FREE!

Features:
* Wirelessly connect to mobile sites and download the latest news, sports, and more
* Add or feeds to customize your content
* Absolutely FREE - ad supported (see below)
* HotSync conduit for Palm OS users without a wireless data connection on device

Why is this software &quotFree?"
We pride ourselves with delivering world class software for a reasonable price to our users. We will continue to do so with most of our software titles, but SplashNews is different. Let us tell you why.

As some of you are aware the mobile phone arena is quickly becoming ad-funded much like the internet. Users like you will have access to more mobile software and content offerings for less money if these applications are ad-funded.

How will advertising appear in software?
Advertising is embedded in the software and stays in an unobtrusive banner space at the top of the application screen. If you are interested in the ad, simply click on it for a full screen graphic. From that screen it may offer functionality like Click-to-Browse of even Click-to-Call. There are no pop-up ads, and no personally identifiable information is collected. The user stays anonymous to the software. You will not receive any unwanted text messages (SMS) or phone calls because we don&rsquot know your number.

What do we track?
We track which ads have been served, whether you viewed or acted upon them and then report that back to the advertiser. This is a prerequisite in order to bill the advertiser and this is similar to how it works on the internet. In order to serve the right ads to your device we have to check the device type. In addition we track the country you are in and the language of the operating system, so that you receive advertising that is geographically useful to you.

In the future you will have the option to register your demographic information like age, gender, and interests which would mean even more relevant ads for you.

We are confident that you will like our SplashNews news reader and we sincerely hope that offering you a free ad-enabled software application finds your support.

More information:
http://www.splashdata.com/splashnews/

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